Sunday, April 22, 2012

How technology differentiates my business from my competitors


My business focusses on developing websites that allows users no matter what type of impairment is to be able to navigate through the website.  This means that all websites built by my business will be ADA compliant.  Most website developers do not worry about making their sites ADA compliant and so people with physical impairments are forced to use software on their computers to help them navigate through websites.
            My business will then be able competing with other website developers in a standard sense because I will be essentially be creating a website developing company.  I will also be competing with software manufacturers who develop website navigational tools and so my sites will allow for cutting out the middle man so to speak.  The one big issue my company will have is deciding how much ADA compliance I will incorporate within the websites my business develops.  There is endless research and techniques that have been fashioned to help generate ADA compliant websites.  While in the gathering requirements phase of the web development it will be very important to decide exactly how in depth my clients are going to need their website to incorporate these techniques.
Much of the research I will be needing to do before launching my company is what are the most popular software tools that are being used and what has made these in particular so highly in demand.  I will also need to look into what other companies are currently constructing websites focusing on meeting ADA compliance.  Having done this research will allow me to fully inform my clients on what are the most important areas to incorporate when meeting not only ADA compliance but also any individual that may wish to navigate their website.

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